NAS : Helping Companies Excel at Recruitment Marketing

Follow NAS on :

Charles Kapec, Chief Creative Officer, NASCharles Kapec, Chief Creative Officer
The talent acquisition industry is rapidly imbibing marketing principles and spurring a hybrid discipline known as recruitment marketing. “Companies need to think not only about the consumers or their B2B/B2C branding, but also focus on employment branding as a separate initiative,” says Charles Kapec, the Chief Creative Officer at NAS. This sought-after company provides branding, technology, and media strategies to its clients for holistic talent attraction. NAS’s proprietary, cloud-based solution ACTIVATE® delivers a quick and easy job search experience for the candidates, improves clients’ ROI, and simultaneously offers robust analytics. The company showcases organizations and their vacancies systematically so that they do not have to compete with other brands on job boards.

In today’s fast-paced and competitive job markets, companies can no longer publicize an inauthentic message or one that is undifferentiated. Moreover, the role of diversity and the social justice movements in the past year have had far-reaching effects on how candidates think about work and the environment. As such, the need for proper and authentic employer branding becomes essential. It helps an organizations’ vacancies to stand out from competing career offers that candidates can choose from. “We encourage our clients to showcase their employees within the brands and communicate culture and equity commitments on their career sites,” says Kapec.

NAS's experts play a vital role in understanding the unique aspect of its clients—what differentiates their employment offer from the competition -- and then assist them in authentically and creatively communicating the same with the candidates. Additionally, ACTIVATE helps clients develop a mobile-friendly career section on their websites for a better and seamless candidate experience.

When it comes to client engagement, NAS follows a unique and flexible approach.

We have a strategy team that always stays on top of industry advances to keep our solutions unique and state-of-the-art

The company’s team starts with the discovery process to uncover what is unique and appealing to candidates via focus groups, surveys, and documented information. Simultaneously, NAS helps businesses to highlight the appropriate message that they are trying to convey to candidates. In the next step, the company develops creative concepts that embody their customers’ message and incorporate the flexibility of its solution offering to easily connect with general and micro-audiences and inspire them to apply. NAS even develops documents pertaining to a specific employer’s branding guidelines. All this is done within the budget parameters that would be finalized with the client.

NAS works closely with talent acquisition teams to launch the branding efforts both internally and externally—on career sites, social platforms, and across all recruitment marketing campaigns. Additionally, their experts review the entire recruitment marketing process periodically and suggest adjustments and tweaks with the branding elements. “We offer a much more flexible process that is geared toward offering different levels of engagement, which makes it easier for clients to fit branding into their budget,” mentions Kapec.

The success story of one of their clients best exemplifies NAS's value proposition. Dignity Health Yavapai Regional Medical Center, a regional health system location in Prescott, Arizona, approached NAS to hone their recruitment marketing capabilities. NAS identified that a key selling feature of the client was their location. The company directed their recruitment branding efforts to sell more on the points around the clinical environment and the fantastic lifestyle due to its location advantage. This essentially helped the client gain a competitive edge in their recruitment endeavors.

Scripting many such success stories, NAS marches ahead, striving to better align with the evolving recruitment branding landscape. The company, in this regard, is working to enhance their discovery process in tune to the recruitment-related pattern changes that the pandemic may have bought about. “We are always innovating in each area of our services. Our technology platform ACTIVATE® is continuously being enhanced. We have a strategy team that always stays on top of industry advances to keep our solutions unique and state-of-the-art,” concludes Kapec.
Share this Article:
Top 10 Brand Management Agency - 2021
NAS

Company
NAS

Headquarters
Independence, OH

Management
Charles Kapec, Chief Creative Officer

Description
NAS is a sought-after company that provides branding, technology, and media strategies to its clients for holistic talent attraction. NAS’s proprietary, cloud-based solution ACTIVATE® delivers a quick and easy job search experience for the candidates, improves clients’ ROI, and simultaneously offers robust analytics. The company showcases organizations and their vacancies systematically so that they do not have to compete with other brands on job boards. NAS works closely with talent acquisition teams to launch the branding efforts both internally and externally—on career sites, social platforms, and across all recruitment marketing campaigns. Additionally, their experts review the entire recruitment marketing process periodically and suggest adjustments and tweaks with the branding elements